A "blurb" is a publishable comment from someone who has read all or most of your book.
It's a delicate chicken/egg problem. First off all you have to have completed at least a fairly recent and readable draft of your book. Then you have to find someone willing to read it and make comments that will be published in the book or on Amazon. What's really awkward about the whole process is that the person with the most recognizable name wins. These people will be in your Advance Reader group, but they get special status from you. You have to get the book to them in a format they are comfortable with and then you have to regularly ask them about it, without nagging them. People who have done this dance before are by far the best subjects as they get it. Be super nice to these people. You need them.
Advance Readers also called Beta Readers or even Alpha Readers and those brave souls who have agreed to read your book ahead of time to tell you if it's even a workable story.
Getting the book to them in the best of cases merely means emailing them a PDF that they can then load onto their Kindle or Tablet. If your Advance Reader needs a physical copy they you get the unfortunate job of having a book created at the copy shop. Remember college and all those heavy pamphlet books that you had to read? That's exactly it.
Blurbs will be at the bottom of your back cover, or can be on the inside depending on the publisher.
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